What used to be a label is now a statement.

The MILF Clip in brown, warm and understated. Strong hold for long days and lettering that says exactly as much as you want.

Keep it together. At least your hair.

How do your caps & accessories fit?
Our caps are one size with an adjustable strap – so they fit almost every head (mum, dad, kid, cool aunt…). You will find exact measurements for bags and accessories in the product description.

When will sold-out bestsellers be back?
We usually bring bestsellers back – but not always. Some drops are limited. Sign up for the back-in-stock email alert right on the product page so you never miss out.

Which payment methods do you offer?
From PayPal to Klarna to Apple Pay – just pick whatever works best for you. Fast, safe and easy.

How do returns work?
Super easy: you can send items back within 14 days of receipt. Just print and fill in the return form. Return shipping costs are on you.

Who is behind Not Your Mommy?
Two founders, one (step)daughter, a bit of chaos and a whole lot of heart. We are Charlotte & Jeremy – and we make pieces for everyone redefining parenthood.